Tell Tale Signs Your Brand Isn’t Working – Wincey Face

I’ve identified some common mistakes founders make when building their brand, and so you can avoid these mistakes I’m going to take you through them. I’m sure you can recall a moment when you’ve handed out your business card and you’ve pulled the ‘wincy face’.  It’s that moment where you cringe visibly when you present […]

Tell Tale Signs Your Brand Isn’t Working – Head Scratcher

I’ve identified some common mistakes founders make when building their brand, and so you can avoid these mistakes I’m going to take you through them.  The Head Scratcher might be a problem you’ve had from the outset, or it can creep in later on. It’s when the words you use to describe your product or […]

Tell Tale Signs Your Brand Isn’t Working – Echo Speaking

I’ve identified some common mistakes founders make when building their brand, and so you can avoid these mistakes I’m going to take you through them. Echo Speaking happens when you’ve failed to develop a unique and distinctive personality. Not only will your personality fail to shine through. It won’t even be a glimmer.  Founders fall […]

Tell Tale Signs Your Brand Isn’t Working – Price Bombing

I’ve identified some common mistakes founders make when building their brand, and so you can avoid these mistakes I’m going to take you through them. Price bombing happens when your purpose isn’t built into your brand, this will cause all types of problems. You’ll struggle to quickly communicate how your brand can add value. No […]

Tell Tale Signs Your Brand Isn’t Working – Herdism

I’ve identified some common mistakes founders make when building their brand, and so you can avoid these mistakes I’m going to take you through them. Herdism happens when isn’t clear what differentiates you in the market because you’ve copied brands that are already successful. It’s a common mistake to see another brand that’s doing great […]

Tell Tale Signs Your Brand Isn’t Working – Flakey Façade

I’ve identified some common mistakes founders make when building their brand, and so you can avoid these mistakes I’m going to take you through them. You need to beware of the Flakey Façade, this is what happens when there isn’t a seamless and consistent application of your brand across every point of contact.   It’s an […]

Cross Fertilisation: A Secret Weapon For Generating Ideas

Two screenwriters once walked into a Hollywood producer’s office and said three words ‘Jaws in space.’ Those three words won them the contract for the blockbuster movie Alien. This is an example of a technique I like to use for idea generation called cross-fertilisation. Ideas are imported and mixed from different places to create something […]

Cross Fertilisation in film and art

The cross-fertilisation process can be used in pretty much any discipline, and the process itself can be used as a stepping-stone that leads to somewhere new. We can see cross-fertilisation in art, like the two artworks below one is a photomontage that combines two reportage photographs to create a new meaning. The other cross-fertilises two […]